"Here are the use cases:
1. Media Creator. You love taking photos with your phone, shooting videos too, of your family and friends, of the world around you. Having a great camera and camcorder with you at all times is the highest priority when choosing a smartphone.
2. Communications junkie. The hands-down toughest 'category' to judge. You love staying in touch via email, Twitter, Instant Messaging and Facebook. You need a good screen and a great (physical or virtual) qwerty keyboard, along with responsive software.
3. Hardcore mobile gamer. Never mind Bejewelled and Tetris, we're talking about real time rendered 3D gaming, from first person shooters to touring car racing to flight simulation to fantasy aerial combat. And everything in between.
4. Media consumer. You love your music, your video collection, your audio and video podcasts, BBC iPlayer downloaded programmes, and access to YouTube.
5. Work addict. What's needed here is complete Office editing compatibility, good PDF viewing, plus interoperability with push from/sync to as many email systems as possible, a great qwerty keyboard, insane battery life (so you're not left high and dry) and a great conference call capability wouldn't go amiss.
6. Tech enthusiast/hacker/fiddler. You know who you are, here! You think nothing of spending an hour or two fiddling with new themes, or rebuilding your system disk to regain an extra few Megabytes of space, or following ten-step command line procedures to gain extra unsupported functionality. OK, ok, you love hacking. And you don't mind a phone being a work in progress from the manufacturer.
7. Web-a-holic. Never mind applications and local utilities, what you need is the World Wide Web in your pocket. Full web sites, full functionality, including Ajax, Javascript, and, yes, Flash where necessary. What you need is your desktop's web browser in your pocket. "