The Sunday Times has put together an interesting profile on Nokia, published on the eve of MWC. It looks at their position and market share, and takes a pretty even look at where the Finnish company is at the moment. It’s interesting that the story, while framed by the emerging markets of India, compares Nokia to Apple and the service cultures that are growing from each company.

Nokia’s Anssi Vanjoki addresses this head on in the article. “Apple has traditionally been an elitist brand whereas we are a brand for the masses in a global sense — that is our business plan. Nokia is a software company, but we have chosen so far to sell our software through hardware.”

The full profile can be read at The Times.