Smaato are a name you've probably never heard of - even if you're a developer. Yet, if the latter, it's a name that should be well and truly on your radar - Smaato serve up over 3 billion ads each month, in both mobile applications and in mobile web sites. I found all this out when I interviewed Ragnar Kruse, Smaato's founder and serial entrepreneur, a few days ago in London, just after the Heroes of the Mobile Screen event and not that long after Google bought out Admob, one of Smaato's partners - an aspect I was keen to chat about. The full 20 minute video interview is embedded below - recommending watching for all, but especially for developers.

Link: Smaato on the web