Vodafone's Free Mobile Internet Friday is almost here

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UK customers on Vodafone take note! The company is promoting their Vodafone Live! service with a bundle of 28 chrismassy ideas, and you can find out those ideas on the Live! portal. Just to make it a bit more attractive the network are having a Free Mobile Internet Friday tomorrow for all internet traffic. Both 'pay as you go' and 'pay monthly' customers will not be charged for using the internet tomorrow.

Naturally there are some terms and conditions attached (they're here) which amount to "don't be silly." Here's the pitch from Vodafone:

It's easy. Go online on your phone all day Friday 27 November and mobile internet won’t cost you a thing, all day long. This offer is open to everyone on Vodafone, whether you're on pay as you go or you’re a pay monthly customer. And if you have a mobile internet bundle, the data you use on Free Mobile Internet Friday will not count towards your monthly data allowance.

Full details on the offer can be found here. I wonder if this is going to be a one-off?