Mobile network Giffgaff want to know how much to charge you

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Following up on their promise at launch to involve their customers in business decisions, Giffgaff have started a discussion about pricing on their blog and forum. Their initial thinking is for a simple per minute and per text charge, but the community aren't so sure. And there are even more option about charging for data after the first six months (where everyone gets free data from launch).

To that end, we were going to launch with one simple per minute / per text rate. We thought it was the most simple and transparent way of doing things. And we’d make sure it was among the lowest in the market.

But we’re not sure anymore. Our research tells us that around 64% of people don’t know what they pay for individual calls and texts. Because the other networks sell everything in bundles, that’s what people know - they get 300 texts for £10 or whatever. The problem is that if we price per minute / per text, people won’t be able to compare and see what great value we are. And yet we don’t want to do bundles, because we think they’re complicated and not clear.

So we need your help. How do you think we should charge? Per minute / per text? Or bundles? Or something else?

You can join in the conversation at Giffgaff's (now labelled beta) website.