Up to 20% of mobile users are listening to music on their mobile. That's the findings of the latest M:Metrics report (via SMS Text News). This sits very nicely with the numbers Nokia have reported for sage of their Music Store - 20% of eligible users have registered with the store. Nokia also report that 25% of that number (ie 5% of the total) use the on-device client; a significant improvement on the 1.1% that M:Metrics report downloading direct to the device.
It's a good thing Apple did bring out a phone, otherwise their shareholders would be rather worried by these kinds of statistics.
One thing that may still trouble Apple (and indeed all existing phone makers), as the average price of music phones goes down it's going to get harder and harder to make money from the hardware.
But the current business model used by Apple and everyone else is that the hardware makes the profits, with the actual music tracks being low profit or no profit.
Something will have to change.
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