The fourth edition of the Greenpeace Guide to Greener Electronics is out now, with Nokia regaining top place as a result of phasing out PVC and meeting or exceeding a wide set of Greenpeace benchmarks, designed to reduce the amount and toxicity of electronic waste piling up in Asia and Africa.
This league table approach seems far more sensible than the usual blanket condemnation that pressure groups have tended to apply in the past. Blanket condemnations achieve little except making the pressure group feel good about itself, because if you attack everyone, no one feels any incentive to improve.
A league table is a great incentive as far as companies are concerned, companies exist to compete, it's the thing they do best of all. If you set several companies against each other in any contest, they'll feel pressure to do their best to beat the others.
I'm sure the bods at Nokia in charge of their environmental policy are feeling very happy with themselves, but more importantly, the companies near the bottom are probably much more motivated to improve their position in the next chart. Otherwise they risk looking very uncompetitive compared to their rivals.
__________________ Nokia Duck - Videos, photos and reviews of Nokia mobile phones Unofficial Nokia Gaming Blog - What's happening in the games world on Nokia devices N-Gage School - Tutorials on how to use the N-Gage platform Internet Tablet School - Tutorials on how to use Nokia Internet Tablets
Linear Mode
