From my earlier trailer:
David Wood is something of a legend in the Symbian world, having been one of the architects of Symbian's predecessors, Psion's SIBO and then EPOC/32 operating systems, and then being intimately involved with the OS throughout the 2000s. If anyone was going to 'write the book' on Symbian then David's the man.
...Peppered with quotes, press release extracts, internal meeting slides, and so on, 'Smartphones and Beyond' isn't a light read, but for anyone who's genuinely interested in what went right and what went wrong inside this industry, David's book is well worth looking out for...
Some extracts, to get you hooked:
On the subject of first getting going with Nokia and launching Symbian:
My first visit to Finland to meet Nokia coincided with a period of particularly cold weather. It was the evening of Monday 27th January, 1997. Along with Juha Christensen and Mark Gretton, I flew to Helsinki, where Juha had a hired car waiting for a two hour drive north to Tampere. Juha and Mark had suffered an uncomfortable flight from Helsinki to Tampere a few weeks earlier, on account of buffeting from turbulent weather, and preferred on this occasion to drive. When we finally arrived in Tampere, it was well after midnight. As we briefly walked outside, my face burned with the bitter frost of the night-time air. The temperature shock was a visceral reminder that I was in a very different environment from the one I had experienced in my nine previous years in software development at Psion.
During the car journey, Juha’s mobile phone had rung. It was a call from one of his industry acquaintances. The caller asked Juha, knowingly, “So, what are you doing in Finland? I wonder who you’re meeting there, eh?” Apparently he had called Juha earlier, and he had received a message from the network telling him the call could not be completed. The network message had made it clear that it was a Finnish mobile network. Woops.
This question caused us some consternation. Our trip to Finland was meant to be ultra-secret. I even wrote into my Psion Agenda, “Trip to Egypt”, making a play on the fact that we used the word “Nile” as the codename for Nokia. No one should know that we were talking to Nokia.
Things were very different, seventeen months later, on 24th June 1998. On that day, Pekka Ala-Pietilä, President of Nokia Mobile Phones, stood on a stage in central London alongside David Potter and Colly Myers of Psion, to convey Nokia’s public support for Psion’s EPOC software.
On the subject of reaction to Apple's iPhone in 2007:
What was less obvious, however, was that Apple was capable of learning a great deal from its experience with Rokr. It’s a mistake to conclude, just because a company has failed to achieve its market targets with v1 of a project, that it will inevitably fail in the same way with v2 and later releases. After all, Symbian had walked the same path: initial releases of Symbian OS were late and had reduced functionality, but the company put in place learnings from these experiences, and eventually built a very powerful software creation engine. In the same way, Apple converted its disappointments with Rokr into insight that helped it make such a success with the iPhone.
Second, the Symbian world underestimated the extent to which:
- Third party telephony modules were now available, that could be integrated reasonably straightforwardly into new smartphones
- Users would accept second-rate telephony experience (with e.g. a greater proportion of dropped calls, or poorer quality voice audio), on account of better experience with other aspects of the device
- Voice calls had diminishing significance, overall, compared with the greater significance for users of messaging, video, and browsing
- Consumers would adopt the unexpected usage model of carrying both a smartphone and a “dumb phone”, with the latter (often a lower spec Nokia phone) being used for voice calls.
Further, Symbian was wrong to group Apple together with companies like Dell and Acer that were primarily manufacturers of computers; Apple was not only a manufacturer, but also the creator of a rich operating system (Mac OS). Critically, Apple had the ability to create a version of their desktop software (Mac OS) which could be used in smartphones (iOS).
[There's more, including a dramatic comparative encounter with one of Symbian's founders now fallen in love with the iPhone and its specced up Safari web browser.]
On the subject of February 11th and the Nokia strategy change:
Nokia’s announcements of February 11th, 2011, were the subject of avid attention within a group of Accenture Mobility personnel. A small number of us, including several ex-Symbian employees, had gathered for the day in Accenture’s Cambridge office on the Business Park, off Milton Road, to watch a live webcast of the announcements.
We did not yet know it, but the date of “February 11th” would come to be regarded as the blackest day in the history of Symbian – analogous (though in a much smaller setting) to the pivotal transformation in American public consciousness inflicted by the dreadful horrors of aircraft terrorism on September 11th, 2001.
However, Nokia boldly believed they could duck this dismal tide of failed relationships. They had a much closer hotline into Microsoft. And, it seemed, they had the special benefits of a new mobile platform from Microsoft – one which had learned from all its Redmond precursors.
However, even a cursory examination reveals a set of important ways in which Windows Phone 7 was uncompetitive as compared to Symbian, for deployment in mainstream smartphones:
- There was limited support for languages such as Chinese
- Options for “operator customisation” were few and far between
- Hardware requirements were higher, implying more expensive devices.
If MeeGo was “not ready for prime-time use”, nor was Windows Phone. If Symbian needed lots of repair work, so did Windows Phone. Nokia’s judgement was that the required enhancements would come quickly enough to Windows Phone. That judgement turned out to be naïve. Not for the first –or last – time, a company underestimated the amount of effort required to improve a major smartphone platform.
And yes, I'm quoted a few times in the text. Ahem. David, your cheque is in the post....(!)
PS. The also prolific Andrew Orlowski has penned a lengthy review of the above book - also good reading, if only as an overview!