...Then I showed them the Nokia 808 PureView, demonstrated it, gave a short lecture about the difference between full resolution and PureView technology, showed what pixel oversampling can do, made some amazing macro shots and a macro video (below, zooming in at very close range in 360p), and also showed them some of what I collected on Flickr and Youtube.
It completely blew them away.
One of them tested the device himself, and after he found it quite easy to use he dropped the big question: “why on earth didn’t I know about this? Is Nokia even trying to sell this thing?”
That was my reality check: here in the PureViewClub and in the Forum, we´re surrounded by people who know very well what PureView is all about.
Some of us have strong opinions to the kind of PureView the Lumia 920 will offer – and although I think people will love better lighting and OIS, I guess we all feel that the Nokia 808 PureView will be the best device for serious photography until Nokia comes with the next version combining both kinds. We can share those thoughts with each other and think it’s common knowledge.
But out there, in the real world, this amazing piece of hardware appears to be as good as unknown. There are no commercials bragging about its amazing capacities. Many bloggers had the chance to work with it and write a raving review, yet, I see no banners of any kind on any site, telling visitors to get their hands on the Nokia 808 PureView themselves.
Even in dedicated stores, I don’t see any poster about it, no store is actually promoting it in any way. I see several lonely Nokia 808′s waiting in their boxes for the customer that knows exactly what he or she wants. There’s not a shop assistant even trying to sell it to anyone.
Indeed. We knew that the Nokia 808 was almost a technology demonstrator, given that Windows Phone (of the time) wasn't suitable for implementing the PureView graphics, so it had to be completed on Symbian. But the scale of how little Nokia is broadcasting the phone's existence has taken quite a few people by surprise.
You may remember that I wrote an editorial along the lines of it being better for the real enthusiasts to seek out the 808 and be happy with it that have normobs pick it up in a High Street store and be unhappy with it, but I think even I assumed that the word about the phone would get out further than it has done.
Maybe trophies like that at last week's Mobile Choice Consumer Awards will help promote the 808 to the public?