Pitched as a Nokia 808 PureView tutorial piece but also applying to some degree to the 808's predecessors, the N86 and N8, embedded below is a beautifully arty example of graphic tutorial from James Burland, showing why having lossless zoom in a phone camera matters. Showing getting closer to wildlife, capturing people's reactions and capturing more detail, it's well worth a minute of your life and perfectly suited to Nokia's top camera phones.

James also promises more 808 coverage over on his newly re-housed Nokia Creative site.

See also my 'Capturing your life cinematically', which also applies to some extent to the older N8 and N86, albeit not at full 1080p!!