SEE09 SMP session from ST-Ericsson
Taking place in the device creation pavillion
Life cycle marketing strategy
Where is the category in the category maturity life cycle?
Vectors of Innovation
Target you sweet spot. Pick one or you shuffle around in circles.
Geoffrey Moore - innovation strategy
Innovate to differentiate
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At that's a wrap for another year at #SEE09. Watch the site for more content over the next week.
@ 17:11 - Wednesday 28th October
At that's a wrap for another year at #SEE09. Watch the site for more content over the next week.
@ 17:10 - Wednesday 28th October
Key things in S 4 - SMP safe, SHAI, Qt+Orbit+DirectUI. S 5 optimised to take full advantage of multi-core. #SEE09
@ 15:00 - Wednesday 28th October
Ian Hutton is giving an overview on Symbian roadmap releases. e.g. location triggering in 2. app take action on location. #SEE09
@ 14:38 - Wednesday 28th October
Interesting to hear that Web Engines cores are not SMP friendly curr. (but browser is more than just engine core, so still speed up). #SEE09
@ 14:25 - Wednesday 28th October
After overview of key system characteristics, now advice on thing not to d0 (e.g. unsafe assumptions on thread ordering, interupt disabling).
@ 14:17 - Wednesday 28th October
ST-Ericsson U8500 is SMP chipset. OS needs to be explicitly extended to supp. SMP efficiently. Single OS image manges multiple cores. #SEE09
@ 14:11 - Wednesday 28th October
After various meetings - quick peak into sess. on SMP from ST-Ericsson. Increasing parallelism in mobile CPU hw architecture is trend #SEE09
@ 14:07 - Wednesday 28th October
Augmented Reality panel conclusion at #SEE09 - AR will be ubiquitous in 10 years.
@ 13:01 - Wednesday 28th October
listening to the augmented reality panel. with Layar, Sequence Point Software, Moxia Group. lots of exciting ideas. less commercial reality?
@ 12:43 - Wednesday 28th October
and... exploit business model innovation to differentiate from existing market makers. Symbian's open source vision? #SEE09
@ 10:39 - Wednesday 28th October
What should Symbian do? Outsiders view. Refresh and extend your reach at low end. Use neutralization innovation at high end. #SEE09
@ 10:38 - Wednesday 28th October
Moore at #SEE09 'There's enormous inertia around dumb stuff -you need strong management will to minimize activities in this areas'.
@ 10:32 - Wednesday 28th October
Moore - Life cycle Marketing strategy - buying focus evolves as a percentage of overall mix. http://bit.ly/3er0TZ #SEE09
@ 10:29 - Wednesday 28th October
Pick one primary vector. Declare core. Drive R&D 'beyond reason' along this vector. Re-engineer context processes to support vector. #SEE09
@ 10:19 - Wednesday 28th October
Moore identified 12 different zones (4 each in product leadership, customer intimacy, operational excellence). (see pic on aas). #SEE09
@ 10:17 - Wednesday 28th October
Key to a winning inn. strategy? Declare / identify your core and rally around it. Id. your value discipline. Vector inn. on this. #SEE09
@ 10:12 - Wednesday 28th October
Waste - a lot comes from not taking innovation far enough - no separation. i.e. not getting outside the 'yellow' circle. #SEE09
@ 10:06 - Wednesday 28th October
Optimisation may not be invent, but is innovation. So 3 +ve return on inn = Diff. Neutral. and Optimiz. -ve return = failed & waste #SEE09
@ 10:03 - Wednesday 28th October
Neutralization (e.g.. IE 1 and 2 versus Netscape) is innovation too. About getting your competitors advantage off the table asap. #SEE09
@ 10:01 - Wednesday 28th October
And if you fail to separate then you have missed an opportunity to direct the market. #SEE09
@ 09:59 - Wednesday 28th October
Innovation strategy? Remember vector math (i.e. amplify a specific vector innovation). This will separate you from your competitive set.
@ 09:56 - Wednesday 28th October
Mobile is like PC World in the 80's? OS/2, Mac, Windows, Unix... developer which one? 10 years later there was only one platform. #SEE09
@ 09:54 - Wednesday 28th October
Now a real treat - Geoffrey Moore - Symbian 2015 - Building an Innovation Strategy to Win the Smartphone Market. #SEE09
@ 09:54 - Wednesday 28th October
Just had Qualcomm keynote - interesting view from chipset manu - advantage of open is about standards - cutting costs etc. #SEE09
@ 09:53 - Wednesday 28th October
Getting ready for day 2 of #SEE09. If you would like to meet us today, or have any questions - send us a message.
@ 08:23 - Wednesday 28th October
Steve and Ewan are currently touring the show floor at #SEE09 for a segment for the podcast. Audio walkabout for those who can't be here.
@ 13:15 - Tuesday 27th October
Though the show floor is smaller than last year, there seem to be more people than ever at #SEE09 - changes as Symbian moves to non-profit?
@ 13:04 - Tuesday 27th October
Big thank you to the Nokia firmware team on the N97 for releasing v20 on one of the busiest days of the year! Keeps us on our toes! #SEE09
@ 12:55 - Tuesday 27th October
That's it for keynotes, but lots of interesting panels, sessions, BoFs and more. Team @aas will do our best to keep you up to date. #SEE09
@ 11:57 - Tuesday 27th October
Ovi SDK gets mentioned (example is ground guidance) as way openness can lead to amazing, context-relevant, apps and content. #SEE09
@ 11:53 - Tuesday 27th October
Ovi Store next on the hit list. 180 countries on 100 diff devices. Month on month download rate growth of 50%. 500 + apps a week. #SEE09
@ 11:48 - Tuesday 27th October
Following video demos of E72 and X6 David is talking up Qt and the way ahead. Qt - code less, create more, deploy everywhere. #SEE09
@ 11:42 - Tuesday 27th October
Open and rich platform for differentiation. Advantage of Symbian is ability to allow diff. while maintaining standard platform.#SEE09
@ 11:38 - Tuesday 27th October
So differentiation thro. experience. Segmented offering. Gives wide portfolio. Best cust. experiences. Not possible without Symbian. #SEE09
@ 11:34 - Tuesday 27th October
The world has changed. Big consumer electronics companies working w. competitors to build platform. Fundamental effects on business. #SEE09
@ 11:32 - Tuesday 27th October
The importance of the foundation to benefit everyone. Not just open sources. How Nokia builds on Symbian? Value is in experience. #SEE09
@ 11:28 - Tuesday 27th October
David Rivas (Nokia VP Technology Management) is giving the next keynote. Smartphones for all. Apps for everyone. #SEE09
@ 11:25 - Tuesday 27th October
In the Wiki world - community is everything - and it is a collaborative community. Tips: Be bold, assume good faith, keep it fun. #SEE09
@ 11:00 - Tuesday 27th October
Going through many different Wikia sites. Recipes, Camera hacking, Music lyrics, and so on. New Wikia wiki created evey 6 mins. #SEE09
@ 10:54 - Tuesday 27th October
The empowered, deep diggers, hackers, knowledge brokers (a.k.a. - super influencers) are very important. Wiki behaviour shows this. #SEE09
@ 10:52 - Tuesday 27th October
Continuing to get an overview of Wikipedia. Now Wikia. Relevance for this audience is about building communities? Bit tenuous. #SEE09
@ 10:43 - Tuesday 27th October
Wikipedia 3 m articles in Eng - Ger, Fra, Pol, Jpn, Ita, Dutch, Eesp, Por - all have 500,000+ articles. EU focus - but global aims. #SEE09
@ 10:30 - Tuesday 27th October
Jimmy Wales - Lost (TV Series) and Lostipedia as an example of how culture is getting smarter... (hmmm)! Importance of freedom. #SEE09
@ 10:26 - Tuesday 27th October
Jimmy Wales of the Wikipedia Founder is giving the next keynote. Talking about Wikipedia and Wikkia. #SEE09
@ 10:19 - Tuesday 27th October
Lee Williams closes with plug for the ideas exch. People can go along to stand today (a few more party tickets available from there). #see09
@ 10:16 - Tuesday 27th October
The importance of the 'age of conversation'. Best ideas come from community. We need your input. (Yes the contribution theme again).
@ 10:11 - Tuesday 27th October
Symbian Horizon in now open, live and accepting applications. Have added Sony Ericson Play now Arena and China Mobile's Mobile Market. #SEE09
@ 10:08 - Tuesday 27th October
What are we doing for developers? Symbian Horizon - one route to multiple app stores. Developer site - wiki of wonderful things. #SEE09
@ 10:06 - Tuesday 27th October
Lee Williams 'We're a movement.' Now at 165 members. 16 packages to EPL. EKA2 kernel open sourced. #SEE09
@ 10:02 - Tuesday 27th October
Moving away from roadmaps to Innovation and Ideas Exchange. http://ideas.symbian.org - enables idea exchange and collab. #SEE09
@ 09:59 - Tuesday 27th October
Video showing S 4 concept UI. Probably the closest we'll get to seeing Orbit - Direct UI at this show (which is a shame). #SEE09
@ 09:55 - Tuesday 27th October
Creation of a Soical API - full integration with the social web, not just a stand alone application. API layer in S 3 and 4. #SEE09
@ 09:54 - Tuesday 27th October
Coming up - 466 features under development for S 3 and 4. Also new technologies. For example NFC. Touch to pair. #see09
@ 09:49 - Tuesday 27th October
Talking about the release plan and dates. S 4 hardened is scheduled for H1 2011. Currently on S 2. Handset soon. #see09
@ 09:45 - Tuesday 27th October
Lee Williams would be embarrassed to say we had the most advanced mobile OS.. .if we had taken 6 months to do copy and paste. #see09
@ 09:44 - Tuesday 27th October
Taking millions of lines of codes. 10 years (at least) of hard work. All being open sourced. Building a business model around this. #see09
@ 09:41 - Tuesday 27th October
The keynotes are about to begin. Lee Williams is up first. Says SF are running an unconference. Welcome to SEE 09 #see09
@ 09:37 - Tuesday 27th October
Nokia has launched the Nokia 6788 - a TD-SCDMA (Chinese domestic 3G) Symbian S60 phone. 5mpx camera. 2.8 inch screen. Vertical Slider #see09
@ 08:40 - Tuesday 27th October
The hash tag for SEE09 is #see09 - you can use this to follow things on Twitter, Flickr etc. Most tweeted Symbian event ever I suspect!
@ 08:06 - Tuesday 27th October
Live updates from SEE 2009, Symbian's big annual show, available on @aas (Twitter) and http://www.allaboutsymbian.com/live.
@ 08:03 - Tuesday 27th October
Checking everything works for the live updates system!
@ 07:45 - Tuesday 27th October
Nokia World 2009, Nokia Developer Summit 2009, Mobile World Congress 2009, Symbian Smartphone Show 2008 and Nokia World 2008



