Nokia Find their Own Voice For a Product Launch

[slitchfield]

Yesterday's N79 and N85 launches were different in that there was no physical event - the whole thing was virtual. Leaving aside the preview day and annoying leaks, does the use of a virtual launch represent a successful new style for Nokia? Ewan thinks so and was quite impressed, reckoning that Nokia has found their own 'voice'.

Read on in the full article.

[Jusbe]

Hi Ewan and thanks for the feedback! We are happy to develop this concept further so all comments and feedback are welcome.

Cheers!

Jussi-Pekka

[Antoine of MMM]

Its one thing to find your voice, its another thing to have recognition of your voice from outside ears. The piece in the article where it talks about Nokia having found its voice and made it available to those who are already in the know is good; the thing is, you cannot tell me how Nokia sounds, I've at some point, got to hear them for myself. And it has to be discernable.

Apple has its voice, and as this article noted, uses it well for their means. I think Nokia is getting on track with their's and from that, life happens in time where we all recognize that at least virtually (and offline branding familiarity) Nokia will be easy to spot in the mist of other companies.

I like the way you mock sycophancy toward Apple at the end of one of the most sycophantic pieces about Nokia I have ever read. There's a reason why Nokia's relationship with bloggers is so ridiculed, and it's right here on this page! Hopeless fanboyism!

But I digress. If Nokia don't have a big event showing off their touchscreen phones then you're right.

But I suspect you're wrong.

Seems to me Nokia aren't pushing these because there's not much to push. They are just two more Nokia phones. Both probably very good, but neither really worth shouting about.

[Ewan]

I get the feeling you've missed the thrust of the article. I think Nokia's approach to this product launch was right on. Previously I've critisised their launches, so pointing out the good launches should happen as well, yes?

Apple have something that works for Apple products, Nokia in this launch have potentially found something that works for Nokia. Come the touch screen S60 device launch, I'm sure they will have a journalists launch in the real world, but I'm betting they'll provide this content as a live stream in addition to materials similar to those for the N79 and N85.

Remind me again where the official Apple streams for their launch events are?

They they'll have found somethign that works for the online world (which can easily reach millions of people in a few hours) and the offline world (which can also reach millions of people, but in much more digestible snacks of information). I also think that no matter what the touch devices do, the N79 and N85 will be a much more significant entry than any touch screen device launched this year.

Relationships with bloggers? That would be two way information where we can ask them in a public chat room, and they answer? This is a bad thing? Arguably this is far more important and more effective than a series of five minute 'chats' with the traditional media at a press launch that simply reinforce the three bullet points they want pushed in the 'Latest News' of a print magazine?

As to not worth shouting about, well they're not going to win any prizes from Engadget but these are mainstream phones, destined for millions of users. I'm intruiged you think that that's not news.