OK, so this has been linked to quite widely, but just for completeness, here's (allegedly) the first N95 TV commercial, here hosted via the Symbian Freak site. I have to say I'm not a fan of these 'don't mention the product until the last 5 seconds' ads, though...
There's also the www.greatpockets.com site, which seems like the usual viral marketing fare (as invented by b3ta. Honest!). Mainly made of flash and linking to the nseries website, it looks like it might either catch on, or sink like so many other virals.