All About Symbian - Nokia (S60) and Sony Ericsson (UIQ) smartphones unwrapped

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Old 17-09-2005, 07:32 AM
slitchfield slitchfield is offline
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More Canalys insights

Series 60.com is currently hosting a few more insights from sales research firm Canalys, showing worldwide mobile device sales, broken down by platform in more detail. Read on...

See, for example, the pie chart at the bottom of this page.

Interesting stats include the Nokia 9500/9300 selling around 700,000 units in Q2, equalling the numbers of all Pocket PC and MS Smartphone sales combined. Now that's a stat you won't see in the mainstream press, as I bemoaned recently.

It's also interesting to see the breakdown between the different Symbian interfaces. Who or what is MOAP, for example? And look how small UIQ sales are, not helped by 3's ridiculous crippling of their Motorola devices (how is one supposed to evangelise a smartphone platform that can't even pick up email?) and by the perceived fiddliness of the stylus-based interface.

Food for thought, anyway, series60.com is often worth a visit. If anyone can help me with a further breakdown of the Series 60 sales by device, that would be even more interesting....

Last edited by slitchfield; 17-09-2005 at 07:35 AM.

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Old 17-09-2005, 09:25 AM
langdona langdona is offline
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MOAP is the DoCoMo symbian interface as used by Fujitsu and Mitsubushi in their FOMA phones.

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Old 19-09-2005, 12:09 AM
lithgow lithgow is offline
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Uiq

The UIQ statistic is well worth looking at. I would guess that the vast majority of this 3% market-share is actually going to one device: the Sony Ericsson P910, which is not a bad performance, given that perspective. After all, by itself it sells as well as all the Pocket PC variants (but not MS smartphones).

Combining these stat's with Handango's, Series 60 looks like a VERY unrewarding platform for third party software vendors: with UIQ's paltry 3% share still resulting in more sales of software than S60's 60% share! This sync's with my own observations, since MANY people don't even realise that the Series 60 device they own is a smart phone (I was even talking to the COO of a big mobile phone retailer here in Australia, and they didn't really understand what their 6670 was capable of).

A UIQ 2.1 device, on the other hand cannot be mistaken as anything other than a smartphone. Let's hope UIQ 3 doesn't suffer the same fate as Series 60.

For us ISV's, Nokia really need to push the "expandability" of these devices to the operators and, ultimately, the end-users. Otherwise S60 will become less and less attractive (we've already moved our primary focus away from it).

-Malcolm.
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Old 19-09-2005, 12:44 AM
krisse krisse is offline
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Quote:
Originally Posted by lithgow
Combining these stat's with Handango's, Series 60 looks like a VERY unrewarding platform for third party software vendors: with UIQ's paltry 3% share still resulting in more sales of software than S60's 60% share! This sync's with my own observations, since MANY people don't even realise that the Series 60 device they own is a smart phone.

For us ISV's, Nokia really need to push the "expandability" of these devices to the operators and, ultimately, the end-users. Otherwise S60 will become less and less attractive (we've already moved our primary focus away from it).
This is the main point about Series 60, it's like a sleeping giant waiting to totally take over the smartphone software scene once even a fraction of its users realise what kind of software is out there.

Perhaps the public don't actually need to be told directly about Symbian, but there just need to be more Java-style adverts for games and applications, plus more use of Over The Air downloads.

Having to download games or apps to a computer and then transfer them is very complicated for some people, and it's not something you can do on the spur of the moment while on a long bus journey or in a boring lecture.

Over The Air is so easy to do with Symbian, it even installs automatically when it finished downloading, and it can be downloaded from even the cheapest shared webspace so any company could set up such a service.

Yet hardly any Symbian app or game makers offer it. Even Handango buries the "direct to phone" option pretty deep in its website and has no mobile site to let you buy full games directly onto the phone, even though that's technically perfectly possible.

In case you need any evidence of the need for OTA downloads, I've run an amateur site dedicated to Symbian software for half a year now and already it's clear that direct downloads are far more popular than downloads to PC. Two thirds of any title's downloads have been from the site's mobile version as OTA downloads.

People who use it generally know they're paying unneccesary GPRS charges, but they find PC transfers so complicated that they'd rather do it by the most direct route.
 

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