All About Symbian - Nokia (S60) and Sony Ericsson (UIQ) smartphones unwrapped

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Old 03-02-2010, 09:00 AM
slitchfield slitchfield is offline
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2009 Smartphone Stats Worldwide, Nokia and Symbian dominate but competition is fierce

Now that figures from (almost) all smartphone manufacturers are 'in' for Q4 2009, it's possible to look back over the entire year just finished. Was it an 'annus horribilis' for Nokia and for Symbian? Or was it a case of the market heading for a new equilibrium, in the face of new competition? Using figures collated by TomiAhonen Consulting and Strategy Analytics, I highlight some figures that analysts everywhere really should pay attention to.

Read on in the full article.

  #2  
Old 03-02-2010, 09:29 AM
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despite those numbers i have a feeling that apple fans will see it, and STILL say apple is the best by making some lame story about why they didnt get higher numbers and try to come out on top.....hey wait a minute, this sounds like something i've heard before....

ESP and dowsing rods anyone?


anyway, great job to nokia for being able to maintain such a huge number for so many years. symbian^3 and ^4 should increase that number back up to 42. the UI is the main reason a lot of new comers get turned away from nokia, at least over here in north america.

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Old 03-02-2010, 09:33 AM
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iPhone 3GS price is not too bad. I bought one one yesterday for application testing, it was £440. I have also purchased an N900 for about the same price.

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Old 03-02-2010, 10:06 AM
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Yes, but £440 is what I mean by a 'premium' price. So is the N900. In contrast, you can now get a Nokia 5230 for less than £100, only 22% of the price. As I said a few days ago, it's all about 'range'.
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  #5  
Old 03-02-2010, 10:35 AM
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Yes, but £440 is what I mean by a 'premium' price. So is the N900. In contrast, you can now get a Nokia 5230 for less than £100, only 22% of the price. As I said a few days ago, it's all about 'range'.

OK, so in its price range or its own particular sector of the market, we can safely say that iPhone dominates in the same way that Nokia does the overall market?

If Apple were to venture down a bit, by making a lower piced competitor in the way that they do with the Mac mini and the iPod nano, what might happen then?

Interestingly they have chosen to go in a completely new direction (as far as we know).

Seems the manufacturers are establishing their place in the world, and the battle is between Google and Apple and there is really only one likely winner given than Google's reputation as a horrible company is even worse than Apples.

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Old 03-02-2010, 10:46 AM
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Yes, I see a market for a S60v5 device at £100-200.. but I can't really see who is going to pay for a N97. I only know that I've seen an iPhone and altought I will never buy it because IMHO it 's not "smart" enough (to much apple limitations) it has changed my view of nokia touch interfaces from "slightly disatisfied with usability" to "how the f@#~do they dare to ask money for that!!" (ok, a bit of an exageration but you understand me) ;-P

If at least they will release an interface update for ALL S60v5 models they will recover some of the lost recognition.. but I don't see it very likely...
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Old 03-02-2010, 11:00 AM
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With regards to the high end of the market I think it is probably closer than people imagine. RIM tends to be under rated for example. Even the much derided N97 sold more than 2 million in its first 3 months. With the software updates and reworked hardware (N97 mini) plus stuff like the free navigation the N97 is much more attractive to consumers than it was before.

Nokia sold 4.6 million Nseries devices last quarter. You could argue that some of the 6.4 million Eseries count as high end. With that in mind the high end sales don't really look all that different between Nokia and Apple. Especially if you look outside the US (where the markets are more on a level playing field in terms of device availability / pricing). It does depend where you draw the line and you can't just ignore the low end stuff - they are important as part of platform count for things like addressable market for service providers and developers... The 'they don't count because they cheap / not smartphones' is ridiculous - do they matter as much - more open to debate possibly.

And yes Apple could venture down the market too, but its not really possible with the current platform and I don't think it fits with Apple's general strategy. They are more than happy to stay in the high end with its larger margins.

Equally you can argue about definitions, but it is always that way with stats. I think the main point of the article is that the figures very much speaksagainst the doom laden predictions that was pre-dominant in discussions of Symbian and Nokia last year.
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Old 03-02-2010, 11:16 AM
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Rafe, you´re missing something fundamental: from iPhone OS 3.2 (and 4.0) onwards, iPhone OS now clearly supports differente resolutions (the iPad and upcoming iPhone 4G will have different resolution than the old iPhones and iPod touches). So, unlike you say, the iPhone platform will now support "going down" the market, i.e., something like and iPhone nano can appear, and still be part of the iPhone OS ecosystem.

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Old 03-02-2010, 11:23 AM
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RIM, at least where I live, dominate the schoolkid market. The 14-18 age group and probably upwards to undergrads too all seem to want Blackberrys. The Curve is everywhere and it has to be Blackberry, the kids are as brand-snobbish with their phones as they are with their clothes. Same form factor other maker just doesn't cut it and will attract derision. It makes sense, because its a cheap enough unit to sacrifice to a careless teenager.

I have iPhones for professional reasons, but I don't carry them about. They are too uncomfortably large for a start, they have poor telephony performance where signal strength is marginal (even compared to bargain basement dumb phones) and their cameras are lacking. The user interface is first class, and unrivalled of course, this is generally acknowledged. However, I don't carry a phone so I can play with its user interface, I want to be able to take calls and hear the voice at the other end.

As for the Nokia touch UI, I have got used to it and it works very well. Long learning period required compared to others, but once you get it then it is as good as anything. Not as slick, but definitely as useful. Nokia has good telephony and RF performance, solid and able to stand an impact (see Ebay for cracked/broken screen phones for sale, and screen replacement kits!!), my Nokia also has an impressive battery life by comparison.

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Old 03-02-2010, 11:32 AM
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Rafe, you´re missing something fundamental: from iPhone OS 3.2 (and 4.0) onwards, iPhone OS now clearly supports differente resolutions (the iPad and upcoming iPhone 4G will have different resolution than the old iPhones and iPod touches). So, unlike you say, the iPhone platform will now support "going down" the market, i.e., something like and iPhone nano can appear, and still be part of the iPhone OS ecosystem.
It's a requirement of any app that wants to get itself past approval and onto the app store that it can handle different resolutions. However, should Apple make a cheaper phone I feel its likely that the screen size (physical dimensions) could well change, but resolution would not drop as the current iPhone screen resolution is already considered to be low compared to competition.

(I just had to stop and think why I am discussion Apple in this thread - possibly because it is the speculation about what might happen if Apple decided to compete in the sector below iPhone directly against the Nokia XM phones).

I understand that Palm Pre sales performance in Europe is very very bad. No idea how it is doing in the US.

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Old 03-02-2010, 01:43 PM
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Wishful thinking

Dismiss RIM at your peril. Their OS is going to evolve rapidly this year (new webkit browser for one). They launched an app store without nokiaing it up. They're listening to developers and working with them to evolve the OS. Nokia could learn some lessons from RIM.

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Old 03-02-2010, 02:36 PM
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I´m not so sure I agree with all this: I´m thinking about the 1.2 million Nokia owners worldwide, most of whom owns series 40 devices and would want to upgrade to Symbian devices over time. This is at least Nokia´s estimation that there´s something like 57% retention rate, and the figure is expected to go up to 65% in 2010. You don´t have this situation for the other smartphone players like Android, iPhone or Blackberry. Blackberry is mostly for business consumers and there´s a limited amount of them, iPhone is for the "rich elite" - and I suppose Apple did draw a lot of iPhone customers from their already iPod and Mac-users (the iPhone is after all an iPod), which contributed to the initial high growth of this device. But I think it will plateau out to a more modest growth quite soon. Apple cannot draw customers from the "bottom up" like Nokia can.

The elite is a limited group, and maybe one could compare it with the automobile industry. In 2000 I believe it was about 60 million vehicles sold per year, in 2008 it was 70 million, meaning it is only growing at 2-3% per year. So it´s basically only like 1% of the world´s population that buys a vehicle per year. Why so few? Because they are simply too expensive. iPhones and Blackberrys are also too expensive and to some extent Android that cannot be run on lower end devices like Symbian can.

Of course it all depends on how one define "smartphone".

And going beyond the current year, I think there will be wild cards, just like one can go back to 2006 and see all the predictions then for 2010 that was wrong so will the predictions today I´m sure be very wrong. Things can also fluctuate if one look at a longer term perspective of many years, where Nokia is leading at one point, then suddenly iPhone and Android comes out, Nokia (Symbian) lose share, then they release a completely new reingeneered user interface and some compelling mapping services etc and regain market share and so on, and suddenly Microsoft - which was discounted by many - suddenly comes out with a new very compelling mobile OS, or something completely new comes out that we now cannot guess. Anything is possible.

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Old 03-02-2010, 02:46 PM
L4N L4N is offline
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Quote:
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Dismiss RIM at your peril. Their OS is going to evolve rapidly this year (new webkit browser for one). They launched an app store without nokiaing it up. They're listening to developers and working with them to evolve the OS. Nokia could learn some lessons from RIM.
True! RIM is really hot with the youngsters where I am at the moment. But dismiss Nokia at your peril too.

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Old 03-02-2010, 03:02 PM
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It seems

All the "Symbian is dead hype" is taking a toll on the sale of Symbian devices, with OS market share down 12% .


Symbian is not dead, Does everyone proclaim Windows is dead when PCs run linux?

Totally baseless negative hype is being generated, particularly by US tech sites.Symbian is on a sabbatical and will get back at you,literally,in no time.


It would be pleasing to see how Android & Maemo platforms fare.

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Old 03-02-2010, 04:05 PM
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Blackberry is mostly for business consumers and there´s a limited amount of them, iPhone is for the "rich elite"
Way off the mark. Blackberry as a messaging device is extremely popular amongst the young, which bodes well for its future. iPhone is for anyone. It's just a credit agreement and doesn't actually cost very much at all. iPhone owners come from all ends, but mostly NOT the rich elite.
 

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