Samsung has now launched, in beta, its new developer website, Samsung Mobile Innovator, which aims to help software developers create applications for Samsung S60 phones. The site provides technical and marketing support as well as a number of developer tools. An early highlight is the provision of an API to access the touchwheel of the i450 phone and similar custom APIs, for other Samsung devices, are on the way.
This looks like a good opportunity to start a proper comprehensive S60 app store, albeit Samsung oriented.
It will be a good start that could later consolidate apps for S60 in general and all via a desktop (Samsung branded or OVI Sync like) and phone (Download or similar) application.
But I doubt it will be successful simply because Samsung supports far too many mobile platforms (Symbain, WinMo, Linux, Android, etc.) . It is simply not attractive as compared to the Apple's Apps Store.
May be Samsung would keep the app store phone specific on the individual phone site. Rather than keeping all together at one place. In such a case they can pull more attention over an individual phone.