There has been some interesting discussion online about the upcoming Palm Pre and the announced Media Sync capabilities that has raised some eyebrows in tech circles, specifically the ability of the Pre to sync itself to iTunes. Researchers (including 'DVD John') are theorising that the Pre is pretending to be an iPod when connected, which raises a lot of potentially tricky questions. But the fact is that connectivity to a multitude of media sources is vital for a modern smartphone.
I personally love Nokia Multimedia Transfer for OS X, it's as integrated, automatic and unobtrusive as proper iTunes syncing, without it being really iTunes syncing. Palm should have taken that approach to avoid the drama from apple.