View Full Version : Silver N-Gage - Werewolves Beware

05-08-2005, 08:55 AM
Ah yes, we're goig to keep the line alive by changing the colour. A marketing trick that sometimes works and keeps things going (see Nintendo's Gameboy Pokemon editions), or points out that nothing is actually happening hardware was (see the same Pokemon edition but not through rose tinted lenses). The reaction to Nokia's announcement of a silver N-Gage is pretty typical - it's a nice thing to see but nothing has really changed. It's due out in September.

Nokia Releases N-Gage QD Silver Edition To European, Middle Eastern and
African Markets

Nokia has announced that it will be releasing an N-Gage QD Silver
Edition to the European, Middle Eastern and African markets. Nokia
continues to support the N-Gage platform with the best games line up to
date, with titles such as ONE, System Rush, Pathway to Glory Ikusa
Islands and High Seize.

"We have had a lot of requests from both consumers and trade to provide
an N-Gage QD variant. This is very much in line with our fall consumer
activities,"said Jukka Hosio, Director, Global Sales, Games Business
Program, Nokia. "We chose silver as it's one of the season's most
fashionable colours."

The new N-Gage QD Silver Edition game deck has all the smartphone
functionalities and connectivity features as the original N-Gage QD game
deck has, including calendar, contacts, e-mail, web browsing, Bluetooth
connectivity and GPRS.

The new N-Gage QD Silver Edition game deck is expected to be available,
September 1st, in the European, Middle Eastern and African markets.

About N-Gage
The N-Gage game deck is an innovative mobile device that is creating an
entirely new market for the games industry. Built for active gamers, the
N-Gage platform is the first mobile and connected game deck to feature
online high-quality 3D multiplayer gameplay over Bluetooth wireless
technology and GPRS. The N-Gage device also offers unique online games
services through N-Gage Arena, as well as a comprehensive and growing
games catalogue from the leading game publishers. Nokia, the owner of
the N-Gage brand, is the world leader in mobile communications

09-08-2005, 09:04 AM
This is a pretty standard thing in the games world, every console since the N64 has been issued in a range of colours later in its life cycle to boost sales.

The scary thing is, it really does seem to work, almost every console sells better the week that new colours come out.

This presents us with two possibilities:

-There's loads of fans out there buying consoles several times over just because they want to collect the colours.

-There's loads of people who would like to get a particular console but simply can't bear any of the current casing colours.

Both of these groups seem to be focusing on consoles more as objects of beauty than devices to play games on.

I guess though with Nokia it's a bit different because if it's your phone then most people DO want it to look good, after all they'll be taking it everywhere and using it in public.

Why silver though? It's not that different to the grey colour scheme that was standard on the QD. Most people on the Arena boards seemed to prefer the more colourful (and rare) OrangeQDs and Blue QDs.