View Full Version : Carphone Warehouse Launch MMC Games Card

08-06-2005, 11:28 AM
UK Retailer, The Carphone Warehouse, has partnered with Telcogames to launch an MMC collection of Symbian (Series 60) games to sell in-store. The tiles (Sky-Force, Yukkiko, and Marble Revolution) may be well known to AAS readers, but to the wider public this could be the foirst time they see a third party game on their phone.

The CEO of BitRabbit, who's Yukkiko features on the MMC. is more than happy about the deal. Speaking to AAS today, he said, "This platform is as powerful, if not more, as dedicated gaming handheld systems. No J2ME handset can compete on this ground. This means plenty of rich music and sound effects, smooth animation and fast gameplay, no compromise on graphics quality. Also, it seems that alternative forms of distribution are a realistic option in front of OTA. A memory card with three games at this price is a real bargain. At BitRabbit, we are particularly happy to see our first game ever being selected with such references. After the media being enthusiastic about Yukiko, it confirms that our expertise in game design is recognized at the highest level."

Full press release...

Bigger, Better, Faster, More
Telcogames & The Carphone Warehouse Launch Symbian Games Pack On Multimedia Memory Card

London, UK, June 8th. Mobile games distributor Telcogames and The Carphone Warehouse today launched the world's first collection of games for Symbian mobile phone handsets on Multimedia Card (MMC), which will be sold through The Carphone Warehouse's retail stores.

The launch of the card marks a new route to market for Telcogames, which is one of the world's largest distributors of mobile games content and confirms The Carphone Warehouse's commitment to mobile entertainment content and gaming as a viable and valuable new product for retailers.

The MMC card includes three titles: Marble Revolution – winner of the Best Gaming Application in the Nokia 2005 Series 60 Challenge; Sky Force – a critically-acclaimed, fast-paced arcade shoot 'em up and Yukiko, an arcade puzzler, which combines the action and strategy of old-school classics such as Bomberman* and Sokoban*. All three titles have scored very highly in the games press and have already built up an enthusiastic fan-base around the world.

All of the games on the MMC are designed for mobile phones using the Symbian operating system. Symbian games can offer faster gameplay, more involved levels, improved graphics and a more sophisticated, larger gaming experience than is possible on technologies such as Java or BREW. By creating a dedicated MMC, Telcogames and The Carphone Warehouse are giving Symbian phone owners the chance to play games which are comparable in quality to those found on the dedicated games consoles such as the GameBoy Advance* or the latest PDA devices.

The MMC was launched in The Carphone Warehouse stores throughout the UK at the beginning of June 2005 and costs £19.95.

Jamie Conyngham, the Chief Executive Officer of Telcogames, said, “There is no doubt that the mobile gaming revolution has arrived. Millions of mobile phone owners all around the world are downloading and playing games on their handsets each and every day. However, there are many handsets on the market which are extremely powerful but are not being used to their full potential. Creating games for Symbian gives developers the chance to create games comparable to those on dedicated games consoles, taking mobile gaming to an entirely new level. The problem to date has been with delivering such games. Large file sizes can make downloads over the air quite lengthy and this has been a disincentive for owners to enjoy the power of Symbian games. This deal overcomes the problem since MMC gives the consumer instant access to the games. We are very pleased to be working with Carphone Warehouse and are looking forward to introducing the Symbian MMC to users across the UK.”

Kevin Gillan, the Group Director of Business Development for The Carphone Warehouse, said, “Mobile gaming has become enormously popular in a very short space of time and is proving popular with customers across the board, not simply the traditional 'console gamer'. The Carphone Warehouse is dedicated to providing our customers with the best handsets and services including access to the latest and greatest mobile games titles.”

08-06-2005, 02:05 PM
When they say "MMC", I hope they really mean DV RS-MMC. It would be a bit pointless to release these games on a memory card format that modern Series 60 devices couldn't read.

08-06-2005, 02:29 PM
We're awaiting a review copy here of teh slaes package, so we'll let you know.

08-06-2005, 03:37 PM
Thanks, I look forward to it. :)

10-06-2005, 11:50 AM
I think Carphone Warehouse may be letting itself in for more trouble than it realises. People who buy the card for Series 60 phones will make the same mistake I initially did and assume that everything works with everything else. I know for a fact Yukiko doesn't work on the X - the developers currently working on a compatible version. I haven't come across the other two yet..

10-06-2005, 01:55 PM
Have you had a look at the MMC ?
It clearly states compatibility and X is not amongst them.