Following on from part one of our look at monetising applications, it's time to look at the most prevalent method. The direct sale of the application, be it from a shareware model or the dual nature of lite/full applications in an App Store, to time limited apps and in-app purchasing, there are a number of choices to get the money straight out of the user's wallet.
The modern smartphone landscape places a huge emphasis on third party applications, but those applications don't simply appear. The developers behind them need to make a living, or at least justify their investment of time. The monetisation of apps is at the forefront of many in the industry, including us here at All About Symbian. Over the next month or so, we're going to look at monetising applications, the choices open to developers, best practices and implementation strategies. First up, an overview of the landscape as it stands today, and how we got here.
Nokia has published a great resource for mobile developers who are interested in transferring their skills to Symbian apps via the Qt framework. The Nokia Developer website has published three guides for finding the Qt equivalent of API calls for iOS, Android, and Windows Phone 7. It has come late in Symbian’s life, but it is just what the developer world needed to reduce the friction in developing for this not-so-dead platform.
An updated version of the Qt SDK, version 1.2, was released today. It contains all the tools required to create Qt applications for Nokia's Symbian devices. The new version includes Qt Creator 2.4 (bringing improvement to the QML editor and numerous bug fixes) and Qt Mobility 1.2 (improved API access to Bluetooth and NFC).
11 million content items are being downloaded from Nokia Store every day, according to figures recently released by Nokia. This annualises to a rate of 4 billion downloads a year, or 1 billion a quarter. The top five countries for downloads from Nokia Store are India, China, Russia, Brazil and Turkey. The top device is the N8, followed by the 5800, 5233, 5230 and C3.
In this series of videos Marco Argenti, SVP Developer Experience and Marketplace at Nokia, explains some of the guiding principals behind Nokia's developer activities and the opportunities available for developers on Nokia's platforms. The video series was recorded at MEF Americas 2011 by 361 Degrees.
There's a nice piece over on the Nokia Developer blog highlighting the story of ZingMagic, a long time favourite developer here at AAS for polished native Symbian games. The piece covers how the company got started, how its games are built and recent success with advertisement-sponsored versions of its games.
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